WE’RE ALL ABOUT THE PASSION – MUSIC, MONEY & FASHION
EsDeeKid’s position didn’t come from luck or timing.
It comes from a city that has always been comfortable on the mic.
Long before playlists and algorithms, Scouse lads were MC’ing in nightclubs across Liverpool. Fast club records, full rooms, real pressure. It wasn’t theory — it was practice. Learning delivery, control and presence in front of crowds. Rap has always existed here, just outside the industry’s narrow definition of it.
JOHN CHARLES
For a long time, John Charles’ talent lived in the background. Art wasn’t a career — it was a hobby. Something done around work, around life, around responsibility. Like so many artists, he carried creativity quietly while doing what he had to do to get by.
There’s a particular frustration that comes with that. Clocking in for a normal 9–5, doing work that doesn’t feed you, while knowing you’re capable of more. Knowing there’s something else you’re meant to be doing.